新春看展|科技美学和想象的形式（B）- 数字展

WWD FASHION LAB 时尚文化馆，一个集艺术、文化、美学、想象力光影交织的线下空间，以立体化内容为全球品牌、先锋艺术家、可持续设计师打造创意摇篮和精神家园。2023 年 1 月 6 日-2月6日，WWD 携手荣耀在这一空间开启新春首展——“科技美学和想象的形式”。

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该展区将数字化融入艺术创意，来自华夏衣冠志 2.0-华夏筑梦 5+5 计划的 5 位“Z 世代糖主联盟”设计师，呈现了精彩创作《云烨》、《临风》、《坠华》、《Butterfly Dreams》、《等待》。

作为 2022 年度现象级 IP，「中国有大美·华夏衣冠志」在华意明天集团发起、WWD 中文版与「时尚文化馆」共同呈现下，走过了以当代语系重绘、提炼中国历代名著中时尚文化要素的 1.0 阶段，也抵达了注入数字藏品、VR、虚拟人等技术的 2.0 阶段。现在，正在全球设计师的参与参与和见证下迎来赋能时尚产业的新征程——来自全球可持续时尚设计师联盟（Green Design Force，GDF）的五位先锋设计师与五位数字设计师现已正式加入“华夏衣冠志”数藏联名合作项目，他们将使用华夏衣冠志时尚文化数字藏品艺术总监黄薇从《诗经》、《楚辞》、「唐诗」、「宋词」、《红楼梦》经典古籍中提取的传统纹样、元素，通过“虚拟时装”的创新表达，探究中华服饰美学的历史脉络，以及服饰美学的背后所折射的华夏民族精魂，所展现出来的强大生命力。

"China Beauty”, initiated by Chinamind Next Group and presented by WWD China and Culture of Fashion, is refining the elements of fashion culture in Chinese masterpieces in contemporary language through digital collections, VR, avatars and other technologies. Five designers from the Green Design Force (GDF) and five digital designers have now officially joined the project. They use traditional patterns and elements extracted from classical Chinese books of "Shi Jing", "Chu Shi", "Tang Poetry", "Song Lyrics" and "Dream of the Red Chamber" to explore the historical lineage of Chinese fashion aesthetics through the innovative expression of "virtual fashion".

以满族非遗刺绣为主题，以满族刺绣中的经典纹样为设计基础，提取其中富有特点的纹样类别。希望本套作品能够为满族文化产业的发展贡献力量，让设计为文化赋能。

Themed by the intangible heritage of Manchu embroidery, the design of this work is grounded on the classic Manchu patterns from its distinctive categories. I hope this set of work will contribute to the development of the Manchu cultural industry so that the design empowers the culture.

我们一路开车一路寻找拍摄目的地，直奔丹寨、千户苗寨、岜沙苗寨、肇兴侗寨这些风土人文元素较多的地方，全程荣耀Magic4Pro不离手，也得益于Magic4Pro强大的续航能力才撑的住这么高强度的视频拍摄。得益于Magic4Pro小巧便携以及强大的视频稳定算法，相较于我们以往使用相机稳定器拍摄减少了很多的负担，增加了拍摄的灵活性和机动性，也能在运镜中有更多的自由，这样才使我们达到了不可思议的拍摄效率，以往这种片子我们光拍摄周期也至少得一个星期。荣耀Magic4Pro的Log色彩在保留了更多动态范围的同时后期调色也非常友好，这大大节省了我后期调色的时间，手机的拍摄素材体积很小，也节省了我们素材管理的时间，以往需要准DIT级别的素材管理工作，现在一个笔记本拷拷就搞定。在千户苗寨我把手机挂载在穿越机上拍摄了一些航拍的画面（有拍摄花絮画面）。在千户苗寨因为有当地的摄影师朋友带路，我们高效率的完成了很多想要的民俗元素的拍摄。

We drove all the way to find the shooting destinations, straight to Danzhai, and other places rich with cultural and humanistic elements. Equipped with the HONOR Magic4Pro that allows us this extensive shooting thanks to the powerful battery life. Thanks to the HONOR Magic4Pro's compact and portable size and powerful video stabilization algorithm, it reduces the burden of shooting with the camera stabilizer, increasing the flexibility and mobility of shooting, and also allowing more freedom in transporting the mirror, so that we can achieve incredible shooting efficiency, which used to take at least a week for this kind of film. HONOR Magic4Pro's Log color retains more dynamic range and is also very color friendly, which greatly saves my time in post color mixing. In the Qiandu Miao Village I mounted the phone on a drone to shoot some aerial footage (there are shooting highlights screen). Local photographer friends lead the way, and we efficiently completed a lot of folklore elements that we want to shoot.

乌托邦是来自西方的一个概念性词语，意味着理想的社会。同时在中国，也有过对于理想社会的形容与描述，即知名作品桃花源记。该项目前期通过对西方乌托邦文学进行梳理归类，然后生成每一本乌托邦著作的社会模型，以AR的呈现形式来表现。

Utopia is a conceptual word from the West, meaning an ideal society. At the same time, in China, there is also a description of the ideal society, namely the famous work —— Peach Blossom Land. In the early stage of the project, the western utopian literature was sorted out and classified, and then the social model of each utopian work was generated, which was expressed in the form of AR.

环境不断变化导致全球变暖，当冰川融化，海洋或许将会重新占据地球。从元宇宙世界预测人类将会再次向着鱼类进化，由“人类世”转化为“鱼类世”。那么“鱼类世”的人类将会进化为何种形态？我们是“人”？是“鱼”？

The changing environment leads to global warming, and when the glaciers melt, the oceans may reclaim the earth. It is predicted from the metaverse that human beings will evolve towards fish again, transforming from the "Human World" to the "Fish World". So what kind of form will humans in the "Fish World" evolve into? Are we "people"? Are we "fish"?